Advertising Week APAC returns virtual marketing event

Advertising Week APAC is returning with a free day of live-streamed content featuring the best insights from Advertising Week New York and Europe straight to New Zealand, as well as fresh sessions from international talent across the US and Australia.

These sessions are a chance for the New Zealand market to widen their scope and learn from the top advertising, creative, entertainment, marketing, media and technology industry leaders.

The industry is invited to tune in for free on Wednesday October 14, to hear exclusive insights from top names, including cricketing icon Shane Warne, covering his experiences in working with brands, life on and off the pitch and how he has cultivated and built his personal brand.

Other exclusive global keynotes include;

• Kevin Hart, actor and founder of Laugh Out Loud on making and monetising comedy content;
• Netflix CMO Bozoma St John in conversation with rapper and actor LL Cool J on how to tap into culture;
• Gary Vaynerchuck on consumer shifts which will continue post-COVID;
• Richard Curtis, director and co-founder of Comic Relief on the future of social good;
• Actress Jennifer Garner on building her Once Upon a Farm business through community
• Musician Jason Derulo shares secrets on monetising his 36 million TikTok followers.

Registered attendees will also be able to access all the sessions from the world’s largest ever virtual marketing conference for free until the end of October.

The day-long APAC live stream will be hosted by TRIBE Group founder Jules Lund and feature a distillation of the 500+ sessions on offer at the virtual Advertising Week New York and Europe, which is taking place from September 29 – October 8.

Other topics being drilled into on the day include diversity, female leadership, mental health, disrupting bias and unlocking your creative community.

Director of Advertising Week APAC Clive Prosser says he is thrilled the APAC industry is able to access this exclusive content for free.

“Let’s face it, 2020 has been a hell of a year for everyone. So, in the spirit of helping to move the industry forward, we’re delighted to be able to open up this slate of megastars to the entire industry for free. We saw from the massive response to our virtual Advertising Week JAPAC event earlier this year the hunger is there is in the region for thought-leadership, and the power of the Advertising Week brand means we can offer up speakers and insights you simply won’t get at any other event.”

People can check out the agenda and register for the event here.

Featured sessions:

Great Minds in Conversation with Richard Curtis

Beyond a formidable body of work on the Big Screen, Richard Curtis has devoted his life to fighting for those less able to fight for themselves. COVID-19 has taken over so many headlines, but our old challenges around the climate crisis, poverty and clean water access all remain. So what does the future of fundraising look like? What role can society, companies and governments play in aligning their finances with their values? And how can we leverage this crisis to build back better in a post-COVID world?

Great Minds in Conversation: Jason Derulo

Welcome to a lesson in social influence from the master of TikTok himself: Jason Derulo. While most brands are still trying to get their heads round platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok. How has he had such stellar success? Advertising Week brings together Jason Derulo, the leading entertainer on TikTok with more than 38 million viewers with digital leader David Shing (aka Shingy) to talk about the future of social content. Learn from the masters of social influence at Advertising Week 2020.

Great Minds Conversation: Jennifer Garner & John Foraker

Headquartered in Berkeley, California, Once Upon a Farm was founded by Jennifer Garner and John Foraker with a dream of providing yummy and nutritious “farm-to-family” food to children of all ages. The two will be joined in conversation by Executive Vice Chairman of the NYSE, Betty Liu to discuss their mission to pass on a healthier and happier world to the next generation; and the behind the scenes work that they are putting in to make that vision a reality.

Kevin Hart: Hart of Laughs – The Success of Laugh Out Loud

Join founder and CEO of Laugh Out Loud Kevin Hart for an unprecedented conversation with Scott Greenstein, president and chief content officer of SiriusXM Radio at Advertising Week. Hart will discuss everything from making, monetising and marketing comedic content to working with brands like LYFT and P&G and bringing IP to partners like Peacock, Pluto TV and SiriusXM. Hart will get real, and real funny, as he shares with Greenstein how in a span of just three years he’s built a global multi-platform entertainment brand that reaches more than 100 million fans, celebrates Comedy In Colour, uplifts emerging comedians and brings in the cash money. Don’t miss out.

Great Minds in Conversation: Gary Vaynerchuck on the Shifts in Consumer Behaviour during the COVID era

Over the last six months, consumer behaviour has shifted tremendously. In this session, Gary Vaynerchuk dives into the consumer behaviour trends he’s seeing and shares actionable insights on what’s to come. He will discuss the opportunities for marketers to capitalise on and what’s needed as the industry continues to evolve in a post-COVID world.

How Brands and Advertisers can authentically connect with the Arbiters of Culture – The Hip-Hop and Black Community with LL Cool J and Bozoma Saint John

The Hip Hop and Black community is arguably the most influential audience – they don’t just set trends, they are the arbiters of culture whose influence and power transcends trends, catapulting them into the mainstream and effortlessly creating timeless moments. For these reasons, brands and advertisers have historically flocked to Hip Hop and Black culture to borrow classic elements and style, from tapping artists to wear clothes and appear in commercials to now leveraging the power of Black Twitter.

In this session, LL COOL J, CEO and Founder of Rock The Bells will be interviewed by Bozoma Saint John, CMO of Netflix, for an in-depth conversation where he will discuss the elevation of Hip Hop into the mainstream. LL COOL J will also discuss the history of brands tapping into Hip Hop culture, and what brands should do – and avoid doing – to authentically show up for and cultivate lasting relationships with the community.

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