December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

2020 Has Been a Wild Ride, but Advertisers are Coming to Grips With It

“Brand safety” is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife. Midway through Q2, media plans across the globe were radically altered as the economic impact of the…
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