November 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

RIP Top Dog

AUCKLAND, Thursday: Phantom Billstickers are mourning the passing of Ray, the pup who inspired the company’s bulldog logo. “At Phantom we have a distinctively canine logo,” says managing partner Robin McDonnell.

“But the Phantom bulldog isn’t just a piece of graphic design. It’s modelled on a real dog – the one and only Raymond Louis.

“Sadly, Ray went to his reward in the great kennel in the sky a few weeks back. He’s very sadly missed, but not forgotten.


“Ray, like Phantom, never backed down from a bigger dog and he always looked out for the little guys.”


“Ray, like Phantom, never backed down from a bigger dog and he always looked out for the little guys.

“Our photo was taken with the memorial poster campaign – designed by Kiwi artist Lester Hall we ran to honour Ray. Also in the photo is our new dog – Jackson.

“Phantom is a dog-friendly workplace and there’s always a four-legged friend kicking around for a  photo op.”

  • Read the full doggy story here

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