Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

As drive-thru consumer events become an experiential marketing norm, Hyundai recently created its own in Los Angeles to spotlight multigenerational Latinx artists. For Hispanic Heritage Month, the auto brand partnered with Gabriela Ortega, chief curator of the Museum of Latin American Art (MOLAA) and nonprofit Art of Elysium (AoE), to create nine installations for a…
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