CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $ 3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the… Continue reading »
The post Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category appeared first on AdExchanger.
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