Garden of Eden

AUCKLAND, Thursday: Extending July’s Borrow The All Blacks campaign, ASB and WiTH Collective have given an ASB small business customer the opportunity to Borrow Eden Park for this weekend’s Bledisloe Cup test match. 

WiTH Collective at denstu GM John Marshall said: “Last week ASB secured weeklong naming rights to the iconic stadium.

“For the first time in 117 years the Garden of Eden was set to be renamed ASB Park … or so New Zealand thought. Instead of keeping the naming rights for themselves, ASB announced it would gift the opportunity to a Kiwi business in need of a helping hand. 

“Kaikōura’s family-owned fish’n’chip shop is the new naming rights sponsor (for the week) of Coopers Catch Park.”

“For the week leading up to the game Kaikōura’s family-owned fish and chip shop, Coopers Catch, has been the new naming rights sponsor of what will be known as Coopers Catch Park.

The ASB’s Shane Evans said: “Small businesses are the backbone of the New Zealand economy and supporting small business customers in innovative ways has been a priority for ASB this year.”

John Marshall: “The Borrow The All Blacks campaign has been a massive success so far and we are excited to take the campaign to the next level.”

CREDITS

Client: ASB
General Manager, Brand & Marketing: Shane Evans
Head of Business Marketing: Emma Barker
Sponsorship Manager: Jono Rea
Marketing Manager – Business Banking: Crystal Kaiwai
Social Media Specialist: Liam Golds
Social Media Specialist: Jasmine Taggart
Senior Media Relations Manager: Marise Hurley
Communications Business Partner, Business Banking: Siobhan Enright

Creative Agency: WiTH Collective at-denstu
GM: John Marshall
Head of Strategy: Claire Beatson
Creative Director/Art Director: Jack Delmonte
Creative Director/Copywriter: Hadleigh Sinclair
Senior Copywriter: Matt Woods
Senior Art Director: Chelsea Sietses
Senior Account Manager: Kate Syms
Senior Content Producer: Tim Costar
Design Lead: Steve Nute
Senior Designer: Carl Dixon
Junior Designer: Shevonee Muthiah

Media Agency: Carat
Group Business Director: Hugo Winter
Business Director: Gemma French
Business Manager: Tasman Bradley
Media Strategist: Amy Greene
Investment Director: Andrew Bittle
Investment Manager: Meg Thomason

PR Agency: Anthem
Executive Director: Joanna James
Account Manager: Diandra Cave
Account Manager: Charlotte Jackson