Michael Hill launches Christmas campaign

In collaboration with CHE Proximity, Michael Hill Jeweller has launched its Christmas campaign based on the premise of helping a loved one rediscover their sparkle.

The emotive spot is directed by Bonnie Moir from Exit Films, filmed remotely under COVID restrictions with a genuine family cast – so they didn’t need to be distanced.

Vanessa Brennan, Chief Brand & Strategy Officer of Michael Hill says: “Christmas is the perfect opportunity to show your appreciation, admiration, and love to friends and family. And a thoughtful gift can go a really long way, especially given the year that has been.”

The book featured in the campaign was based on ‘Ellie-Mae’s Sparkle’, illustrated by Sir Michael Hill and written by renowned Australian children’s author Emma Mactaggart. 

Helen James, Executive Creative Director at CHE Proximity added: “This Christmas we wanted to create a campaign that brought Sir Michael’s story to life in a very human way. And there’s never been truer words spoken than we’ve all lost a little sparkle this year.”

The campaign will run throughout New Zealand, Australia and Canada.

Watch the 45s film here.

CREDITS:

Client

Client: Michael Hill

Chief Brand & Strategy Officer: Vanessa Brennan

Head of Marketing: Nicole Newman

Marketing Manager: Michael Garlick

Agency

Creative: CHE Proximity

CEO: Chris Howatson

CCO: Ant White

ECD: Helen James

Senior Copywriter: Lucy Aston

Senior Art Director: Annabelle Gaspar

Director, Strategic Production: Holly Alexander

Producer: Elena Szymanski

Consulting Partner: Elizabeth Fulcher

Client Partner: Sarah Raine

Account Director: Ella Coleman

Account Manager: Conor Macleod

Production

Production Company: Exit Films

Director: Bonnie Moir

Producer: Alice Grant

EPs : Leah Churchill-Brown & Declan Cahill

DOP: Aaron McLisky

Art Director: Tess Strelein

Editor: Leila Gaabi – The Editors

Colourist: Trish Cahill

Sound: Matt Thompson – Studio8

Composer: Harlan Hodges

Casting: Stevie Ray – McGregor Casting

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