Track taps analytics heavyweight

AUCKLAND, Today: DDB’s CRM arm Track Aotearoa has appointed Matt Jarman to the newly created role of head of analytics & insight. He joins Track from Caci London where he was director of data, insight & visualisation for 14 years.

Auckland-based Track AUNZ ceo Robert Limb said: “This role saw him working across a wide range of domestic and global brands; translating the mountains of noise into powerful insight that transformed the ways they connected with their customers to unlock value. 

“His appointment signals the intent of Aotearoa’s leading CRM agency to deliver a combination of analytical insight, technological expertise and contextual creativity unparalleled in this market.

“While ‘customer experience’ and ‘data’ are increasingly promising buzzwords du jour, very few firms have the technological, analytical, production and creative capability to deliver the transformational business solutions they’re selling.

“While ‘customer experience’ and ‘data’ are buzzwords du jour, few firms can deliver the transformational business solutions they’re selling.”

“We believe very strongly that data is nothing without insight, and insight is nothing without the technological capability to make it useful and the creativity to make it connect with real people.

“By bringing these competencies together under one roof, Track has been able to offer something uniquely compelling to clients in this market and with Matt’s appointment we’re taking that to another level.”

Matt Jarman said: “I’ve been talking to Rob and Andy for some time now and this is a move that’s always appealed to me.”

Kia Ora, Zoë Bartley
Track has also welcomed Zoë Bartley back to NZ, where she joints the team as senior strategist & planner.

Bartley has 8+ years’ experience in marketing, product management and customer focused roles both agency and client-side.

For the last six years she has been in London and New York, working for large life sciences companies, including three blue-chip clients with revenues exceeding US$ 40B.

She said: “I’m delighted to be joining the team here at Track, on my return to Aotearoa. They really stood out.”