As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that...
Analytics
Two new bots integrated within Google Ads can help marketers build and analyze their campaigns autonomously. Adweek Feed
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets. Adweek Feed
Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising...
Yoshinobu Ise will serve as the new global head of dentsu's sports and entertainment offerings. Adweek Feed
IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff...
Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head...
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly...
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But...
AUCKLAND, Today: HYPER, a top player in New Zealand’s retail Digital Out-of-Home (DOOH) scene, just teamed up with Lumos Intelligence....