Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t...
Analytics
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder...
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’...
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...
WELLINGTON, Today: MBM New Zealand has strengthened its senior leadership team with the appointment of Samuel Yap-Choong as GM of...
Samuel Yap-Choong has been appointed as the GM of Data and Analytics, strengthening the senior leadership team at MBM New...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...