WELLINGTON, Today: MBM New Zealand has strengthened its senior leadership team with the appointment of Samuel Yap-Choong as GM of...
Analytics
Samuel Yap-Choong has been appointed as the GM of Data and Analytics, strengthening the senior leadership team at MBM New...
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
Can the digital ad industry’s signal-loss pain be Experian’s gain? Experian has two new identity-focused products that simplify its marketing...
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers...
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now...
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter...
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its...
Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow....