Google has tried – and so far mostly failed – to get its customers on board with major new migrations for...
Analytics
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in...
Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price?...
Last week, the French data watchdog--Commission Nationale de l'informatique et des libert?s (CNIL)--ordered three French websites to stop using audience...
Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage...
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...