Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage...
Analytics
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite...
A click can only tell you so much. Say someone clicks on a webpage 10 times in a row. That...
Independent Digital Performance Agency Uprise Digital, has announced the acquisition of Data & Analytics Agency, Absolute Analytics. With the recent...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....