Independent agency Together has appointed leading data and analytics practitioner Torsten Stolt to the new role of Data & Analytics...
Analytics
AUCKLAND, Today: DDB’s CRM arm Track Aotearoa has appointed Matt Jarman to the newly created role of head of analytics...
DDB Group agency, TRACK Aotearoa has announced the appointment of Matt Jarman to the newly created role of Head of...
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left....
AUCKLAND, Monday: New Zealand-based Lens Outdoor launched today with ambitious plans to revolutionise audience measurement in the out-of-home advertising sector...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Trade War The EU struck down the US-EU...
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
Paris-based analytics platform ContentSquare said Monday that it’s raised a $60 million Series C just one year after announcing its...