Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the web-based legacy analytics product, is on the way out, and will be shuttered entirely by July 2023, the company announced on Wednesday. All analytics customers will transition to… Continue reading »
The post Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup