Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
Analytics
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Google has tried – and so far mostly failed – to get its customers on board with major new migrations for...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in...
Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price?...
Last week, the French data watchdog--Commission Nationale de l'informatique et des libert?s (CNIL)--ordered three French websites to stop using audience...