The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other… Continue reading »
The post Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4 appeared first on AdExchanger.
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