McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...
Analytics
Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan,...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
Paris-based analytics platform ContentSquare said Monday that it’s raised a $60 million Series C just one year after announcing its...
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP).The integration makes it easier...
More than half of bookings at Motel 6 happen on the same day as arrival.That means most of the budget...