Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers...
Analytics
Pixability started out contextualizing advertisers' digital video buys on YouTube to make sure they ran in brand-safe environments. But now...
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter...
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its...
Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow....
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...