AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers. There are multiple rationales for buying the company, said AppsFlyer CEO and Co-Founder Oren Kaniel. He declined to share the deal price, but he did say all […]
The post AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out appeared first on AdExchanger.
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