AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers. There are multiple rationales for buying the company, said AppsFlyer CEO and Co-Founder Oren Kaniel. He declined to share the deal price, but he did say all […]
The post AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle