Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households...
Provider
The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse...
The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market....
AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose”...
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....