Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you… Continue reading »
The post Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics appeared first on AdExchanger.
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