CMOs Beware: Recent Google Analytics Decisions In The EU Put Data At Peril

By Anders Pilgaard Andersen, senior vice president, general counsel, Adform  Recent decisions by multiple EU data protection authorities signal the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). These decisions sound a warning not only to the many companies using Google Analytics but, more broadly, to any company using US-based ad… Continue reading »

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