Vape Brand Pax Shows ‘More Flowerful’ Side of the Unsung Heroines of Cannabis

A new campaign for popular cannabis brand Pax isn’t a spring fashion spread for a glossy magazine like Vogue or Elle, but it could easily pass for one. With its editorial poses and colorful props–models co-star with an explosion of flowers against a soft peach-tinted backdrop–the work puts some of the industry’s unsung heroes into…
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