How to position yourself as a transformation partner, not a marketing operator. Adweek Feed
CMOs
ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders...
2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its...
Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page...
ADWEEK today officially launched the Marketing Vanguard membership program for CMOs, an invitation-only executive club rooted in ADWEEK’s editorial expertise...
Misunderstood remits and murky metrics are eroding trust between the C-suite execs. Adweek Feed
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for...
What do the most senior execs in the C-suite actually think of chief marketing officers (CMOs)? It's complicated, according to...
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jennifer Halloran, CMO and head...
I've never met a CMO or any high-level executive who doesn't wrestle with a nagging fear of being "found out"...