It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”… Continue reading »
The post What Deadline? Google Analytics Pushes Back Universal Analytics Sunset appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs