It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”… Continue reading »
The post What Deadline? Google Analytics Pushes Back Universal Analytics Sunset appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index