Programmatic

Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-partyContinue reading »

The post Google Releases Results From Early Tests Of Cohort-Based Advertising appeared first on AdExchanger.


AdExchanger