For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party… Continue reading »
The post Google Releases Results From Early Tests Of Cohort-Based Advertising appeared first on AdExchanger.
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