November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home

In honor of Halloween, it’s time to tell the strange story of how one of America’s favorite candies got its big break. In 1981, Steven Spielberg was getting ready to start shooting E.T. the Extra-Terrestrial. One of the critical scenes involved Elliott, the movie’s kid star, winning the trust of the wrinkled little space alien…
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