A Place in the Sun

AUCKLAND, Today: Waiheke Island Tourism has appointed NSPR as its first PR agency. There was no pitch.

NSPR director Kate Barron said: “The dynamic media environment in New Zealand presents the creation of exciting opportunities for the island.

“Most people know about Waiheke for its world-class vineyards and picturesque beaches, and while that is a drawcard, the island caters to all.

“It boasts adventure sports such as zip-lining, and is fast becoming the walking capital of the world. The island is also home to artists from all walks of life, including internationally renowned Sally Smith and Chris Bailey.”

Waiheke Island Tourism Inc chair Christina Hyde said: “We saw the power of PR when NSPR worked on On the House campaign [created by Andy Lish].”

“We saw the power of PR when NSPR worked on our On the House campaign.”

“Over one weekend in June, more than 70 Waiheke homeowners and accommodation providers donated their houses, bachs and apartment/hotel rooms to drive money back into the local economy.

“We were drawn to NSPR because of their shared passion for Waiheke and their tourism experience, which outside of PR even stretches to one of their team being a former travel agent.”

NSPR clients include QT & Rydges Hotels, and House of Travel NZAU, Sky City, vineyards, restaurants, walking events and sculpture festivals.

About NSPR
NSPR was established in 2008 and has grown from being a small PR business called Niki Schuck PR to a one-stop-shop company covering PR, media training, media buying, talent management and events. They operate predominantly in New Zealand and Australia across all sectors with a passion for sustainability, travel, tourism and hospitality.

• www.nsprltd.com