November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Heineken Expands Relationships With Publicis Groupe and Dentsu

Heineken has made changes to both the creative and media sides of its global agency relationships, expanding its partnerships with Publicis Groupe and Dentsu. Publicis Groupe will work closely with Heineken via a new creative agency model dubbed Le Pub with a distinctive headquarters in a central Amsterdam bar expected to open in January of…
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