Heineken has made changes to both the creative and media sides of its global agency relationships, expanding its partnerships with Publicis Groupe and Dentsu. Publicis Groupe will work closely with Heineken via a new creative agency model dubbed Le Pub with a distinctive headquarters in a central Amsterdam bar expected to open in January of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup