The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email… Continue reading »

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