November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed emailContinue reading »

The post The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand. appeared first on AdExchanger.


AdExchanger