November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Broadcast TV Is the Clear Winner of the 2020 Election

While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected: TV political advertising. In all, total ad spend nationally will near $ 14 billion, according to a recent S&P Analysis of dollars spent this election cycle, with TV stations absorbing a…
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