AUCKLAND, Thursday: Newmarket-based indie media agency has engineered a takeover by Wendy’s restaurant chain of the Drive show of NZME radio network Flava, effectively owning the network’s ‘hunger zone’ between 4pm and 6pm.
Wendy’s has taken out all of the commercials across the peak Drive show giving listeners more of the old-school, hip-hop and RnB that Flava’s audience is hunting out.
“Wendy’s has taken out all of the commercials across the peak Drive show.”
NZME chief revenue officer Paul Hancox said: “We wanted to do something different for Flava listeners and Wendy’s fans.”
Wendy’s ceo Danielle Lendich said: “We’ve appreciated the flexibility and initiative from the NZME team in helping us make this happen.”
CREDITS
Agency: Together
Senior Account Manager: Emma McMahon
Senior Programmatic Account Manager: Melvin Hadi
Account Executive: Anahita Joseph
ZM & Flava Commercial Integration Manager: Dannii-Joy Gardiner
NZME Comms GM: Cliff Joiner
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