November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

ViacomCBS Touts Pluto TV Gains, Will Shutter a Smaller Streaming Service

Covid-19 is still battering media companies, but things are looking up for ViacomCBS’ streaming ambitions and advertising revenue. While ad revenue was down 6% in Q3, to $ 2.19 billion, that’s a vast improvement from the second quarter’s 27% decline. In the TV entertainment segment, advertising revenue was down 1% to just over $ 1 billion, while…
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