TBWA\ twist on 2degrees Annus Horribilis

AUCKLAND, Monday: TBWA\Bolt and 2degrees have engineered a new campaign, designed to put a better slant on an annus horribilis Kiwis.

As part of their Fighting For Fair brand platform, client and agency have vowed to “right some wrongs so Kiwis can end 2020 happy”.

The campaign, End 2020 Happy, launches with a tvc that parodies Bonnie Tyler’s Holding Out for a Hero. Bolt is TBWA’s in-house production arm.

The campaign will run for eight weeks across TV, digital, out of home, in-store and social – “and” adds CCO Shane Bradnick, it caps off what has been a positive year for 2degrees and TBWA\, which included a Gold Effie in Consumer Services.

“The campaign will run for eight weeks across TV, digital, out of home, in-store and social.”

“It’s a uniquely 2degrees campaign. It’s culturally aware and genuine but still fun. It’s another generous gesture from 2degrees in their never-ending fight for fair for all Kiwis.

“The best stories submitted as part of the campaign will be amplified across social and PR channels with surprise and delight moments for those that submitted them, that aim to turn their 2020 around.

“We are really proud of the work that we’ve delivered for 2degrees this year, and it’s been a load of fun to make with a great partner.”

Happy Days
“This is a final thank you from 2degrees to all Kiwis and it’s great to be part of a campaign designed to bring some happiness to the end of 2020.”

CREDITS

Client: 2degrees
Agency: TBWA\Group NZ
Production: Eight
Audio: Franklin Road
Media Agency: Ikon
PR: Porter Novelli