Bold Colours, Brave Performances

AUCKLAND, Tuesday: In an evening of well-overdue celebration, the marketing industry came together last night to recognise the next-level marketing initiatives at the 2020 TVNZ-NZ Marketing Awards.

NZ Marketing magazine in partnership with the Marketing Association presented awards in 28 categories across sector, excellence and individual divisions.

This year’s awards – now in their 29th year – played out to a packed audience at the Cordis Auckland – themed to the night with bold colours and brave performances.

Taking home the Supreme Awards as well as Financial/Banking Sector Award was Sharesies for its Shares Made Easy campaign, which the judges said: “Translated a business objective into great market engagement with differentiated positioning, effectively transforming the local market.

”Sharesies has increased accessibility, awareness and participation in investing – drawing in new audiences, through a well-considered marketing strategy leveraging a strong digital media campaign.”

Other big winners were Lotto CMO Annemarie Browne, and J H Whittaker brand manager Liv Glazebrook, who took home the Marketer and Young Marketer of the Year Awards respectively.

“We have been witness to those who created marketing stories of strategic brilliance, creative excellence and impressive commercial results.”

The judges said of Browne’s win: “Annemarie has demonstrated to the judges that she is an exceptional marketing leader with the right skills and competencies, leading a solid high-performing marketing team.

“She is very generous with her time and energy across the marketing community and would make a wonderful role model for any young marketer to aspire to.”

Of Glazebrook, the judges said: “Liv is a passionate marketer who is able to clearly articulate across marketing performance from creative and NPD to sales and financials.

“She brings innovation and new thinking to the table, is a strong brand ambassador and good fit for Whitaker’s.”

The night also recognised marketing legend Phillip Mills of Les Mills International who was inducted into the Marketing Hall of Fame for his career-long success in brand and communications strategy at Les Mills.

NZ Marketing ed David Nothling-Demmer said: “More than building neatly designed and aligned creative messaging, this year we sought out marketing initiatives that are pioneering, and marketers who are taking things to the Next Level through innovative thinking and out-of-the-box solutions.

“The night also recognised marketing legend Phillip Mills who was inducted into the Marketing Hall of Fame.”

“I think that all of our winners exemplify these qualities, and collectively demonstrate that New Zealand marketing is well-placed to take on any challenges.”

MA ceo John Miles said his organisation loves celebrating the success of New Zealand’s marketers, “and these awards is the pinnacle of this celebration.

“We have been witness to that tonight and those who have created marketing stories of strategic brilliance, creative excellence and impressive commercial results.

“Of course, we can’t run these awards without the support of our judges, including convenor Michael Friedberg. The vast knowledge and experience brought to the judging process by this outstanding panel of the country’s leading marketing professionals and business leaders underpins the integrity of these awards”

The sponsors
This year, the TVNZ-NZ Marketing Awards were supported by premiere sponsor TVNZ, category sponsors NZME, oOh!media, The Radio Bureau, ReachMedia, One Picture and Loyalty NZ as well as beverage sponsors DB Breweries and Invivo & Co.

A complete list of winners is detailed below (with winner profiles and interviews published in the latest issue of NZ Marketing magazine).

THE WINNERS

Supreme Award: Sharesies Sharesies – Shares Made Easy
Marketing Hall of Fame: Philip Mills
Marketer of the Year: Annemarie Browne, Lotto New Zealand
Young Marketer of the Year: Liv Glazebrook, J H  Whitaker & Sons

SECTOR AWARDS

Agriculture: Meridian Energy, Becoming Part of the Fabric of Farming
B2B: Marley NZ, ARMA The Ultimate Defence
Consumer Products & Services: Carpet Court NZ – Rhino Brand Hardfloor Launch
FMCG: Invivo & Co, Invivo X, Sarah Jessica Parker
Financial & Banking: Sharesies Sharesies Shares Made Easy
Healthcare/Beauty: Mix Limited, How the Essano Effect Revitalised A New Zealand Skincare Brand
Not-for-Profit: KidsCan, KidsCan 19for19 Campaign
Public Sector: Health Promotion Agency / Te Hiringa Hauora, The Health Promotion Agency and Homecare Medical: Quit For Your Pets
Retail: (The Warehouse Goodnight Kiwi)
Travel/Leisure: Tourism NZ Good Morning World
Utilities/Communications: Skinny Friend-vertising

EXCELLENCE AWARDS

Best Brand Extension/Innovation: Tegel Takes Over Fried Chicken
Best Brand Transformation: Meridian Energy
Best Collaboration: The Movember Foundation & NZ Rugby A Moment Against Silence
Best Emerging Business/New Brand: Invivo & Co, Invivo X, Sarah Jessica Parker
Best In-House Marketing: Cardrona Alpine Resort, Winter 2020: Pre-season Campaign
Best Internal Marketing Strategy: AIA NZ, Innovative Launch Unifies AIA Team
Best Marketing Communications Strategy: Tourism NZ Good Morning World
Best Marketing on a Shoestring Budget: RSA & NZDF Stand At Dawn
Best Purpose-Driven Marketing Strategy: J H Whittaker The Road to Good Honest Chocolate
Best Use of Customer Insight/Data: Kiwibank & Equifax Taking Responsible Lending to the Next Level
Best Use of Sponsorship: The Warehouse Goodnight Kiwi
Long-Term Agency Partnership: Foodstuffs/Pak’nSave and FCB, A Brand and Partnership That’s Built to Last
Long-Term Marketing Excellence: R&V Live Nation, The Evolution of Rhythm & Vines

• More here: www.marketing.org.nz