Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio. Demandbase One includes the core Demandbase ABM platform, which uses predictive analytics to help… Continue reading »
The post Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal appeared first on AdExchanger.
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