Rhythm Machine

SINGAPORE, Today: It is beginning to feel a lot like Christmas at OMD after a stellar award-winning week. Across three award shows this week OMD has picked up 16 awards and taken out the Grand Prix at the APAC Drum Awards for the McDonald’s Big Mac campaign.

OMD ceo Nigel Douglas said: “It’s extremely satisfying to be recognised across so many forums, for so many clients, for such a diverse portfolio of work. We really feel like we’re smashing it at the moment.”

At last night’s IAB Digital Awards OMD picked up four awards for:

• Best use of Social for NZTA – Waka Kotahi – The Unsaid
• Best use of Data Campaign Targeting – Kiwibank, Taking responsible lending to the next level
• Best use of Data – Campaign Measurement and Optimisation – The Warehouse – Driving performance with custom algorithms
• Best use of Technology – Kiwibank, Taking responsible lending to the next level

On Wednesday night in Singapore, OMD and McDonald’s picked up the Grand Prix for their Is a Big Mac still a Big Mac? Campaign along with another 5 awards. 

“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”

OMD NZ chief digital officer John Buckley said: “We have proven once again that our team know how to solve our client’s business challenges through memorable digital activations, delivering efficiency and impact.

“As the market leader we will continue to challenge ourselves to do even better.”

OMD also won the following at The Drum:

• Best Publisher Innovation: Meridian and Metservice join forces to create a new unit of weather measurement.
• Best mobile campaign: OMD, DDB and Track for McDonald’s Battle of the Burgers.
• Best PPC: The Warehouse Paid Search – From High-Low to EDLP
• Highly commended – Noel Leeming.
• Best Cross Platform Campaign – McDonald’s NZ Is it still a Big Mac?

To add to the week’s haul, at the Marketing Awards on Tuesday night OMD celebrated six wins with clients including Goodnight Kiwi.

OMD NZ, like DDB Aotearoa, is part of the global Omnicom Group.

• More here