AUCKLAND, Today: UK newspaper The Guardian has launched a New Zealand home page, and is producing geo-targeted content for NZ readers and advertisers – with guidance from Ponsonby digital matchmakers Digital Commons.
New Zealand-specific stories, predominantly local news and sport, are being curated from The Guardian’s Australian office, with support from an increased contributor budget.
The Guardian already has a strong platform in the concentrated New Zealand news media market. It hopes the new initiative will help it build on this existing audience, and increase the impact of its journalism in the region.
The move gives New Zealand advertisers the opportunity to reach NZ readers around national and international content, and The Guardian has partnered with NZ digital representation agency Digital Commons to sell its advertising inventory.
The Guardian has partnered with Digital Commons to sell its NZ advertising inventory.
“Digital Commons is excited to be working with The Guardian in the New Zealand market,” says Digital Commons managing partner Lisa Ison.
“With The Guardian’s large monthly reach of 1.8m New Zealanders and their trusted news environment, we are able to offer another premium news platform for advertisers looking for integrated and content solutions.”
About Guardian Australia
Launched in May 2013, Guardian Australia is a free premium digital news site in Australia, with a total reach of 11.6m people (Nielsen DCR, April 2020). Guardian Australia has four bureaus, located in Sydney, Melbourne, Brisbane and Canberra. Guardian Australia is also part of the Guardian’s 24-hour global news operation.
- More here: www.digitalcommons.co.nz
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