In the age of Pinterest, Pornhub and Disney+, the National Football League isn’t merely competing against other sports leagues–it’s up against anything and everything that’s vying for time. “We got to fight for attention,” Tim Ellis, the NFL’s chief marketing officer, said. “We got to fight all the media companies, all the entertainment companies, in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs