November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is adding more Fire TV inventory to its Ad Console, a tool advertisers use to manage their sponsored ad campaigns on Amazon, with the latest U.S. beta program available on its fast-emerging ad stack. Marketers who want to promote their apps, shows or other forms of content can now buy ads on a CPC…
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