Under Armour’s Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands

The confluence of a bitter presidential campaign, the reaction to the death of George Floyd and the pandemic pushed prominent brands to strongly pursue purpose-driven marketing as a defining strategy for 2020. 2020 was the year many brands, including Nike, Pepsico and P&G, developed funding, policy changes, advertising and more to address social injustices. Now,…
Adweek Feed