For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor’s CMO. The marketing executive hopped on the phone with Adweek this week to expand upon Ulta Beauty’s rationale for entering into the partnership, which…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen