Global adspend recovery

SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9% in 2021, after Covid led a drop of 6.8% in 2020 (the first decline in 11 years).

Global advertising and marketing spending – including traditional, digital and alternative media in all major markets worldwide – came in at $ US1.278 trillion in 2020 according to the report.

“Adspend will return to growth tracks, driven mainly by 11.3% growth in digital and alternative media.”

The study, titled Global Advertising & Marketing Spending Forecast 2020-2024, is now in its eighth year.

Global adspend is projected to grow in 2021, as the advertising and marketing sectors return to growth tracks, driven mainly by 11.3% per cent growth in the digital and alternative media segment.

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