November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’

LONDON–Born Free Foundation has released a 60-second “closing down sale” spoof ad to raise awareness of wildlife population decline. Created by agency Engine, the online spot forms part of a campaign that was timed to launch alongside Black Friday and Cyber Monday and features footage of tigers, rhinos, pangolins and elephants in the wild overlaid…
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