99 taps US ace

AUCKLAND, Today: BBDO NZ retail shop 99 has hired US creative ace Jon Trick as director of experience design. Trick was previously creative director at Portland-based brand experience agency Ziba, and has two decades of professional experience, working on Adidas, GlaxoSmithKline, Luxottica, Procter & Gamble, Reebok, Target and Umpqua Bank.

MD Troy Fuller said: “In the last year, 99’s experience design function has gone from strength to strength.

“A strong understanding of customer and the retail environment has seen our long standing partnership with Spark develop into exciting and innovative customer experience plays. And Kiwibank have engaged 99 in branch design and a high profile signage project, while Mazda have tapped into their customer’s pain points to improve the whole ownership journey.

“With this new capability growing, Jon will continue to expand our offer. He brings together a background of architecture and retail design coupled with a strong understanding of innovation and digital technology to deliver more memorable brand experiences.

“Jon’s been with us for a few weeks, but we can already see the conversations we’re having with clients broadening beyond communications into places where brands live.”

“But alongside the physical space, Jon’s skills also lie in service design, helping brands to transform their relationship with customers by improving the quality and delivery of every touchpoint, interaction and organizational process at key moments of truth.”

Trick said: “It’s an exciting time to be joining 99. The agency has an ambitious, future-forward vision and I can already see lots of opportunity with existing clients to greatly expand our impact on their organisations.

“99 and I both share the philosophy that a brand should permeate every interaction, and I have seen first-hand the power of both front of house and back of house working in harmony to deliver exponential new value to customers.”

Troy Fuller said: “the agency is thrilled to have someone of Jon’s pedigree within the building. Jon has only been with us for a few weeks, but we can already see the conversations we’re having with clients broadening beyond communications into places where brands live but often don’t get the focus they deserve. It’s an exciting time.”

oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with leading commercial real estate company Colliers International for advertising rights to its centres.

The agreement expands oOh!’s full-motion digital and classic retail network in key New Zealand locations, including Westcity, The Boundary (formerly Waitakere Mega Centre), The Hub Hornby and Bethlehem shopping centres.

“The addition of Coastlands and the other Colliers properties to oOh!’s portfolio significantly increases the audience we now deliver to advertisers, reaching more than 1.6 million unique shoppers across New Zealand each fortnight,” says oOh! NZ general manager Adam McGregor.

“By adding Coastlands and the other Colliers managed properties to our portfolio, we have increased the diversity of our audience and our CRAFT audience measurement system now shows that we reach more than 70% per cent of the population of the regions we now operate in,” he said.

“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”

“Colliers has a combined retail turnover of more than $ 1.5 billion In particular, we are delighted to secure signage rights at Coastlands, the largest and only shopping centre in Wellington with two supermarkets.

“Coastlands is the first shopping centre to have retail signage in this broader Wellington area on the Kapiti Coast, ranking third in foot traffic for the region.

“This is important for advertisers, given a market report for the Kapiti Council estimates the construction of the Kapiti Expressway will see spending in the region soar by over a third.”

The Coastland shopping centre deal includes five ShopaLite panels and 10 ShopaLive screens, as well as a large format digital Evoke panel.

oOh! NZ has grown its number of centres by more than 50% since 2015.

• www.oohmedianz.com