As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the needle forward with video ad server FreeWheel in what it described as a “landmark” move that will transform the way that NBCU clients buy linear TV advertising from the company. The company said Wednesday that… Continue reading »
The post NBCU Strengthens Partnership With FreeWheel To Power A Linear And Digital Convergence appeared first on AdExchanger.
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