DTC Deodorant Brand Lume Just Made Its Own Version of a Hallmark Christmas Movie

A buttoned-up executive for a corporate behemoth sweeps into a quaint, mountain town with plans to shutter and demolish a family-owned store. But this C-suite hunk named Stephen didn’t count on meeting Katie, a fresh-faced beauty who runs the business. And it’s Christmas. And they’re both single. Do you know where this is going? Of…
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