First-ever AI-cloned customer joins Skinny as brand ambassador

AUCKLAND, Today: Skinny is making history today, introducing the world’s first customer to be digitally cloned as its new AI brand face.

Liz Wright, a 64-year-old from the Bay of Islands, has been a loyal Skinny customer for years. Now, she’s stepping into this world-first role in exchange for free mobile credit for life*.

Chosen after a nationwide search, Liz worked with Skinny and top creatives for 11 weeks to bring her AI clone to life. They captured her voice, expressions, and personality to ensure authenticity.

Matt Bain, Skinny’s Marketing and Data Director, says, “At Skinny we’re all about keeping prices low and customers happy – so creating a digital clone of one of them just made sense.

“Yes, it’s bold, but it’s also smart, and allows us to keep making the playful, creative ads Skinny is known for in a more cost-effective way. Liz was the perfect choice – she’s been a loyal customer for over 12 years, and now her digital clone will carry the Skinny spirit forward in a way that’s never been done before.”

As Skinny’s AI brand ambassador, Liz can enjoy life in the Bay of Islands while AI Liz takes over, appearing in ads nationwide.

“It isn’t about replacing real people with AI, in fact we’re still very reliant on the real Liz and the awesome humans who have helped bring AI Liz to life, and we’re also guided by our AI Principles.” – Matt Bain

With a background as a Telecom engineer and a son working in AI, Liz is embracing the opportunity. Liz Wright says, “When they told me they wanted to clone me, I couldn’t believe I was the chosen one.

“It’s an incredible opportunity to represent a brand I love – and have been a happy customer of for over a decade now – in such a unique way. I’ve always wanted to be part of the Skinny team, and now I get to be – just in AI form.”

AI Liz will front campaigns for the next two years, delivering messages without the need for constant reshoots.

Bain added, “This AI twist production is proof that technology, when paired with human oversight, can create something truly exciting. It’s a natural extension of our commitment to AI innovation, helping us create highly engaging campaigns while keeping costs low for our valued customers.

“It isn’t about replacing real people with AI, in fact we’re still very reliant on the real Liz and the awesome humans who have helped bring AI Liz to life, and we’re also guided by our AI Principles,” says Bain.

Liz will embark on her first and last nationwide media tour before ‘retiring’ and letting AI Liz take over.

• For info here: skinny.co.nz