November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meijer’s Holiday Ad Confronts the Way It All Feels ‘Wrong’ This Year

In a scene that’s no doubt playing out in living rooms around the country, a family puts up its holiday decorations, trying to end the long and tumultuous year with some familiar rituals and splashes of brightness. But there’s a grinch, in the form of a sulky teenager, in their midst. Along with heavy sighs…
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