Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that...
Wrong
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM...
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data. Adweek Feed
Mark Ritson is a former marketing professor, brand consultant and an award-winning columnist. He is also the founder of the...
Editor's note: This story was updated after publication with a statement from The New York Times. OpenAI CEO Sam Altman...
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental...
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way,...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
Marketers may have been relieved to hear Google finally changed its mind on deprecating third-party cookies, but Tom Acheson-Gray, Head...
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit...